Alite Global – Privacy Policy
Effective Date: 31 January 2024
Data Controller contact information
Alite Global Limited contact@alite.global
Data Protection
Your privacy is of utmost importance to us. At Alite Global, we are fully committed to safeguarding your personal data and ensuring that it is handled responsibly and transparently. Our approach to data protection adheres to all applicable data protection laws, including the General Data Protection Regulation (GDPR), which provides comprehensive rights and protections for individuals within the European Economic Area (EEA) and the UK.
What does this Privacy Policy cover?
Alite Global Limited (referred to in this Privacy Policy as either “Alite”, “We”, “Us” or “Our”) respects your privacy and is committed to protecting your personal data (PD). We want to be transparent with you about how we collect and use your personal data in making available the Alite webapp providing our products and services (collectively referred to as the “Service”).
We want to make sure you know what happens to your personal data, what your rights are and how the law protects you.
With that in mind, this Privacy Policy is designed to give you information on how we collect and process your personal data through the products and services, including any data you may provide through the products and services when you sign up as a user or customer.
The Privacy Policy is intended to meet our duties of Transparency. The protection of the personal data and the protection of the personal and financial information of our clients are our top priority. That is why we process your information exclusively on the basis of the applicable legislation, including the GDPR and the Data Protection Act 2018.
Our Privacy Policy tells you what personal data we may collect from you, how we collect it, how we protect it, how we may share it, how you can access and change it, and how you can limit our sharing of it.
Who we are and how to contact us
Alite Global Limited, a company incorporated and registered in England with company number 12062533 is the Controller of your Personal Data. You can contact us directly with any privacy-related queries or complaints on our support email: contact@alite.global or through the contact page on the Alite platform if you are a client of ours.
Your rights
When using our website and submitting personal data to us, you may have certain rights under the General Data Protection Regulation (GDPR) and other laws. Depending on the legal basis for processing your personal data, you may have some or all of the following rights:
The right to be informed
You have the right to be informed about the personal data we collect from you, and how we process it.
The right of access
You have the right to get confirmation that your personal data is being processed and have the ability to access your personal data. This is commonly known as a “data subject access request”. This enables you to receive a copy of your personal data we hold about you and to check we are lawfully processing it.
The right to rectification
You have the right to have your personal data corrected if it is inaccurate or incomplete.
The right to erasure (right to be forgotten)
You have the right to request the removal or deletion of your personal data where there is no compelling reason for us to continue processing it unless the processing is necessary for at least one of the following purposes:
The right to restrict processing
You have a right to ‘block’ or restrict the processing of your personal data. When your personal data is restricted, we are permitted to store your data, but not to process it further. You can ask us to suspend the processing of your personal data in the following scenarios:
The right to data portability
You have the right to request and get your personal data that you provided to us and use it for your own purposes. We will provide your data to you within 30 days of your request. To request your personal data, please contact us using the information at the top of this Privacy Policy.
The right to object
You have the right to object to us processing your personal data. This right exists where we are relying on a Legitimate Interest as the legal basis for our processing and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
You will have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
Filing a complaint
If you would like to make a complaint regarding this Privacy Policy or our practices in relation to your personal data, please contact us: contact@alite.global
We will reply to your complaint as soon as we can.
If you feel that your complaint has not been adequately resolved, please note that the GDPR gives you the right to contact your local data protection supervisory authority, which for the UK, is the Information Commissioner’s Office. You can contact them by calling 0303 123 1113 or go online to https://www.ico.org.uk/concerns (please note we can’t be responsible for the content of external websites).
If the supervisory authorities fail to address your complaint properly, you may have the right to a judicial remedy.
For details about your rights under the law, visit http://www.knowyourprivacyrights.org/
Definitions
‘Personal data’ (PD) means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. PD is in many ways the same as Personally Identifiable Information (PII). However, PD is broader in scope and covers more data.
A “visitor” is someone who merely browses our website. A “member” is someone who has registered with us to use or buy our services and products. The term “user” is a collective identifier that refers to either a visitor or a member.
1. Information we collect
Generally, you control the amount and type of information that you provide to us when using our website.
Our legal basis for collecting and processing Personal Data
Our legal basis for collecting and processing your PD when you buy our products or services is based on the fact that it is necessary for the performance of a contract or to take steps to enter into a contract. As part of our service, we will send you regular newsletters and updates which are relevant to you and your professional development.
Our legal basis for collecting and processing your PD when you sign up for our newsletter and information about our products and services through our website opt-in forms (rather than after you purchase our products or services) is based on consent.
If you provide your email address to us in the course of negotiating a purchase of our products, and you do not opt-out of receiving marketing emails about our products and services, then we may send these to you on the basis that it is in our legitimate interests to do so, and such interests are not outweighed by your rights and freedoms.
Our legal basis for collecting and processing your PD in all other manners and for all other reasons is on the basis that it is in our legitimate interests to do so, and such interests are not outweighed by your rights and freedoms.
What happens if you don’t give us your PD
If you do not provide us with enough PD, we may not be able to provide you with all our products and services. However, you can access and use any other parts of our website without giving us your PD.
We collect your PD in the following ways:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your PD but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate personal data to understand and improve our Service. However, if we combine or connect Aggregated Data with your PD so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
2. Our use of cookies
Our website uses cookies. A cookie is a small piece of data or a text file that is downloaded to your computer or mobile device when you access certain websites. Cookies may contain text that can be read by the web server that delivered the cookie to you. The text contained in the cookie generally consists of a sequence of letters and numbers that uniquely identifies your computer or mobile device; it may contain other information as well.
By agreeing to accept our use of cookies, you are giving us, and third parties we partner with, permission to place, store, and access some or all the cookies described below on your computer.
We may also use cookies for:
Web beacons
We may also use a technology called web beacons to collect general information about your use of our website and your use of special promotions or newsletters. The information we collect by web beacons allows us to statistically monitor the number of people who open our emails. Web beacons also help us to understand the behaviour of our customers, members, and visitors.
Google Ad and Content Network Privacy Policy
Third-party vendors, including Google, use cookies to serve ads based on a user’s past visits to our website. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visits to our site and/or other sites on the Internet. Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting http://www.aboutads.info/choices/ For European users visit http://www.youronlinechoices.eu
Google Analytics Privacy Policy
Our website uses Google Analytics to collect information about the use of our website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website. We use the information we get from Google Analytics to analyze traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website. We have enabled Google Analytics advertising features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. Google Analytics collects only the IP address assigned to you on the date you visit our website, not your name or other identifying information. We do not combine the information collected using Google Analytics with PD. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. Google also uses specific identifiers to help collect information about the use of our website. For more information on how Google collects and processes your data, visit https://www.google.com/policies/privacy/partners/. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout
You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout
Facebook remarketing
Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet, and use that information to provide measurement services and target ads. With Facebook remarketing you may see our ads on Facebook after you have visited our website. For this to happen, Facebook uses a Custom Audience Pixel that is activated when a visitor lands on a webpage and a unique “cookie” is placed in their browser. Facebook lookalike audience targeting allows us to show ads on Facebook to people who are similar to those who have already visited or made a purchase from our website. To opt out of Facebook’s collection and use of information for ad targeting visit: https://www.facebook.com/help/568137493302217
Please note that we have no control over third party cookies. Third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be performance cookies or targeting cookies.
3. How your information is used
We will only use your PD for the purposes for which we collected it as listed below unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your PD for an unrelated purpose, we will update this Privacy Policy and we will explain the legal basis which allows us to do so.
What is our “legal basis” for processing your Personal Data?
In respect of each of the purposes for which we use your personal data, the GDPR requires us to ensure that we have a “legal basis” for that use. Most commonly, we will rely on one of the following legal bases:
We use the PD we receive from you to provide the Service on the basis of Contractual Necessity, including using the information to:
When we communicate with you about our website, we will use the email address you provided when you registered as a member or user. We may also send you emails with promotional information about our website or offers from us or our affiliates unless you have opted out of receiving such information. You can change your contact preferences at any time through your account or by sending us an email with your request to: contact@alite.global
We carry out this processing on the following legal bases:
Sharing information with affiliates and other third parties
We do not sell or rent your PD to third parties for marketing purposes. However, for data aggregation purposes we may use your data from which you are not personally identifiable (either directly or indirectly), which might be sold to other parties at our discretion. Any such data aggregation would not constitute PD. We may provide your PD to third-party service providers we hire to provide services to us. These third-party service providers may include but are not limited to: payment processors, web analytics companies, advertising networks, call centres, data management services, help desk providers, accountants, law firms, auditors, shopping cart and email service providers, and shipping companies.
We carry out this processing on the following legal bases:
Compliance, fraud prevention and safety
We use your PD as we believe necessary or appropriate to:
We carry out this processing on the following legal bases:
Disclosures to successors
If our business is sold or merges in whole or in part with another business that would become responsible for providing the website to you, we retain the right to transfer your PD to the new business. The new business would retain the right to use your PD according to the terms of this Privacy Policy as well as to any changes to this Privacy Policy as instituted by the new business.
We also retain the right to transfer your PD if our company files for bankruptcy and some or all of our assets are sold to another individual or business.
Community discussion boards
Our website may offer the ability for users to communicate with each other through online community discussion boards or other mechanisms. We do not filter or monitor what is posted on such discussion boards. If you choose to post on these discussion boards, you should use care when exposing any PD, as such information is not protected by our Privacy Policy nor are we liable if you choose to disclose your PD through such postings. Also, PD you post on our website for publication may be available worldwide by means of the Internet. We cannot prevent the use or misuse of such information by others.
Troubleshooting
To track technical issues that might be occurring on our Service.
We carry out this processing on the following legal bases:
Security
To keep our products, together with associated services and systems, operational and secure.
We carry out this processing on the following legal bases:
Marketing
We use this information to prepare and send you electronic marketing communications relating to products and services that we think you might be interested in. You can change your marketing preferences at any time.
We carry out this processing on the following legal bases:
Insights
We record a small percentage of users’ interactions when using our products and services to identify issues with the user journeys to ensure the quality of service.
We carry out this processing on the following legal bases:
4. Retaining and destroying your PD
We retain information that we collect from you (including your PD) only for as long as we need it for legal, business, or tax purposes. Your information may be retained in electronic form, paper form, or a combination of both. When your information is no longer needed, we will destroy, delete, or erase it.
To determine the appropriate retention period for PD, we consider the amount, nature and sensitivity of the PD, the potential risk of harm from unauthorised use or disclosure of your PD, the purposes for which we process your PD and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
5. Who we share your PD with
When you engage with other users of the Service, for example through noticeboards and any direct chat functionality, then these other users will be able to access and process your PD.
The list below describes who we share your PD with, what we share and why we share it.
We require all third parties to respect the security of your PD and to treat it in accordance with the law. We do not allow our third-party service providers to use your PD for their own purposes and only permit them to process your PD for specified purposes and in accordance with our instructions.
6. How we keep your data secure
The data we collect from you shall be stored within the UK and/or the EU. Alite has implemented a range of technical and organisational measures for protection of your PD against loss or other forms of unlawful processing. The PD are accessible only to those persons who need access in order to perform their work in connection with the fulfilment of our services. They will only process your PD on our instructions and they are subject to a duty of confidentiality.
Before you sign up to our Service, the data we collect from you shall be stored in HubSpot. After you sign up to our Service, the majority of the data we collect from you is stored in WordPress and Google suite of products. Certain data, such as the number of emails sent, any security breaches against you, domain searches and blocked emails are stored in a database that we control as part of our Service.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. Updating your PD
You can update your PD using services found on our website. If no such services exist, you can contact us using the contact information found at the top of this Privacy Policy and we will help you. However, we may keep your PD as needed to enforce our agreements and to comply with any legal obligations.
8. Revoking your consent for using your PD
You have the right to revoke your consent for us to use your PD at any time if the basis on which we rely is consent. Such an opt-out will not affect disclosures otherwise permitted by law including but not limited to: (i) disclosures to affiliates and business partners, (ii) disclosures to third-party service providers that provide certain services for our business, such as credit card processing, computer system services, shipping, data management services, (iii) disclosures to third parties as necessary to fulfil your requests, (iv) disclosures to governmental agencies or law enforcement departments, or as otherwise required to be made under applicable law, (v) previously completed disclosures to third parties, or (vi) disclosures to third parties in connection with subsequent contests or promotions you may choose to enter, or third-party offers you may choose to accept. If you want to revoke your consent for us to use your PD, send us an email with your request to: contact@alite.global
9. Protecting the privacy rights of third parties
If any postings you make on our website contain information about third parties, you must make sure you have permission to include that information in your posting. While we are not legally liable for the actions of our users, we will remove any postings about which we are notified, if such postings violate the privacy rights of others.
10. Do not track settings
Some web browsers have settings that enable you to request that our website not track your movement within our website. Our website does not obey such settings when transmitted to and detected by our website. You can turn off tracking features and other security settings in your browser by referring to your browser’s user manual.
11. Links to other websites
Our website may contain links to other websites. These websites are not under our control and are not subject to our Privacy Policy. These websites will likely have their own privacy notices. We have no responsibility for these websites and we provide links to these websites solely for your convenience. You acknowledge that your use of and access to these websites are solely at your risk. It is your responsibility to check the privacy notices of these websites to see how they treat your PD.
12. Protecting children’s privacy
Even though our website is not designed for use by anyone under the age of 18, we realise that a child under the age of 18 may attempt to access our website. We do not knowingly collect PD from children under the age of 18. If you are a parent or guardian and believe that your child is using our website, please contact us. Before we remove any information, we may ask for proof of identification to prevent malicious removal of account information. If we discover that a child is accessing our website, we will delete his/her information within a reasonable period of time. You acknowledge that we do not verify the age of our users nor do we have any liability to do so.
13. Our email policy
You can always opt out of receiving further email correspondence from us or our affiliates. We will not sell, rent, or trade your email address to any unaffiliated third party without your permission except in the sale or transfer of our business, or if our company files for bankruptcy.
14. Our security policy
We have built our website using industry-standard security measures and authentication tools to protect the security of your PD. We and the third parties who provide services for us, also maintain technical and physical safeguards to protect your PD. When we collect your credit card information through our website, we will encrypt it before it travels over the Internet using industry-standard technology for conducting secure online transactions. Unfortunately, we cannot guarantee against the loss or misuse of your PD or secure data transmission over the Internet because of its nature.
We strongly urge you to protect any password you may have for our website and to not share it with anyone. You should always log out of our website when you finish using it, especially if you are sharing or using a computer in a public place.
15. Use of your credit card
You may have to provide a credit card to buy products and services from our website. We use third-party billing services and have no control over these services. We use our commercially reasonable efforts to make sure your credit card number is kept strictly confidential by using only third-party billing services that use industry-standard encryption technology to protect your credit card number from unauthorised use. However, you understand and agree that we are in no way responsible for any misuse of your credit card number.
16. Transferring PD from the European Union
The PD that we collect from you may be stored, processed, and transferred between any of the countries in which we operate, specifically the United States. The European Union has not found the United States and some other countries to have an adequate level of protection of PD under Article 45 of the GDPR. Our company relies on derogations for specific situations as defined in Article 49 of the GDPR. For European Union customers and users, with your consent, your PD may be transferred outside the European Union to the United States and/or other countries. We will use your PD to provide the goods, services, and/or information you request from us to perform a contract with you or to satisfy a legitimate interest of our company in a manner that does not outweigh your freedoms and rights. Wherever we transfer, process or store your PD, we will take reasonable steps to protect it. We will use the information we collect from you in accordance with our Privacy Policy. By using our website, services, or products, you agree to the transfers of your PD described within this section.
17. Changes to your Privacy Policy
We reserve the right to change this Privacy Policy at any time. If our company decides to change this Privacy Policy, we will post those changes on our website so that our users and customers are always aware of what information we collect, use, and disclose. If at any time we decide to disclose or use your PD in a method different from that specified at the time it was collected, we will provide advance notice by email (sent to the email address on file in your account). Otherwise we will use and disclose our users’ and customers’ PD in agreement with the Privacy Policy in effect when the information was collected. In all cases, your continued use of our website, services, and products after any change to this Privacy Policy will constitute your acceptance of such change.
18. Questions about our Privacy Policy
If you have any questions about our Privacy Policy, please contact us using the email address at the top of this Privacy Policy.