Privacy Policy

Alite Global – Privacy Policy
Effective Date: 31 January 2024

Data Controller contact information
Alite Global Limited contact@alite.global

Data Protection
Your privacy is of utmost importance to us. At Alite Global, we are fully committed to safeguarding your personal data and ensuring that it is handled responsibly and transparently. Our approach to data protection adheres to all applicable data protection laws, including the General Data Protection Regulation (GDPR), which provides comprehensive rights and protections for individuals within the European Economic Area (EEA) and the UK.

What does this Privacy Policy cover?
Alite Global Limited (referred to in this Privacy Policy as either “Alite”, “We”, “Us” or “Our”) respects your privacy and is committed to protecting your personal data (PD). We want to be transparent with you about how we collect and use your personal data in making available the Alite webapp providing our products and services (collectively referred to as the “Service”).

We want to make sure you know what happens to your personal data, what your rights are and how the law protects you.

With that in mind, this Privacy Policy is designed to give you information on how we collect and process your personal data through the products and services, including any data you may provide through the products and services when you sign up as a user or customer.

The Privacy Policy is intended to meet our duties of Transparency. The protection of the personal data and the protection of the personal and financial information of our clients are our top priority. That is why we process your information exclusively on the basis of the applicable legislation, including the GDPR and the Data Protection Act 2018.

Our Privacy Policy tells you what personal data we may collect from you, how we collect it, how we protect it, how we may share it, how you can access and change it, and how you can limit our sharing of it.

Who we are and how to contact us
Alite Global Limited, a company incorporated and registered in England with company number 12062533 is the Controller of your Personal Data. You can contact us directly with any privacy-related queries or complaints on our support email: contact@alite.global or through the contact page on the Alite platform if you are a client of ours.

Your rights
When using our website and submitting personal data to us, you may have certain rights under the General Data Protection Regulation (GDPR) and other laws. Depending on the legal basis for processing your personal data, you may have some or all of the following rights:

The right to be informed
You have the right to be informed about the personal data we collect from you, and how we process it.

The right of access
You have the right to get confirmation that your personal data is being processed and have the ability to access your personal data. This is commonly known as a “data subject access request”. This enables you to receive a copy of your personal data we hold about you and to check we are lawfully processing it.

The right to rectification
You have the right to have your personal data corrected if it is inaccurate or incomplete.

The right to erasure (right to be forgotten)
You have the right to request the removal or deletion of your personal data where there is no compelling reason for us to continue processing it unless the processing is necessary for at least one of the following purposes:

exercising the right of freedom of expression and information;
for compliance with a legal obligation which requires processing by law to which Alite and/or its processors are subject;
for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) in so far as the right to erasure is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
establishing, exercising or defending legal claims.

The right to restrict processing
You have a right to ‘block’ or restrict the processing of your personal data. When your personal data is restricted, we are permitted to store your data, but not to process it further. You can ask us to suspend the processing of your personal data in the following scenarios:

if you want us to establish the data’s accuracy;
where our use of the data is unlawful but you do not want us to erase it;
where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; and you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

The right to data portability
You have the right to request and get your personal data that you provided to us and use it for your own purposes. We will provide your data to you within 30 days of your request. To request your personal data, please contact us using the information at the top of this Privacy Policy.

The right to object
You have the right to object to us processing your personal data. This right exists where we are relying on a Legitimate Interest as the legal basis for our processing and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your Personal Data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

You will have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

Filing a complaint
If you would like to make a complaint regarding this Privacy Policy or our practices in relation to your personal data, please contact us: contact@alite.global

We will reply to your complaint as soon as we can.

If you feel that your complaint has not been adequately resolved, please note that the GDPR gives you the right to contact your local data protection supervisory authority, which for the UK, is the Information Commissioner’s Office. You can contact them by calling 0303 123 1113 or go online to https://www.ico.org.uk/concerns (please note we can’t be responsible for the content of external websites).

If the supervisory authorities fail to address your complaint properly, you may have the right to a judicial remedy.

For details about your rights under the law, visit http://www.knowyourprivacyrights.org/

Definitions
‘Personal data’ (PD) means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. PD is in many ways the same as Personally Identifiable Information (PII). However, PD is broader in scope and covers more data.

A “visitor” is someone who merely browses our website. A “member” is someone who has registered with us to use or buy our services and products. The term “user” is a collective identifier that refers to either a visitor or a member.

Topics covered in our Privacy Policy

Information we collect
Our use of cookies
How your information is used
Retaining and destroying your PD
Who we share your PD with
How we keep your data secure
Updating your PD
Revoking your consent for using your PD
Protecting the privacy rights of third parties
Do not track settings
Links to other websites
Protecting children’s privacy
Our email policy
Our security policy
Use of your credit card
Transferring PD from the European Union
Changes to our Privacy Policy

1. Information we collect
Generally, you control the amount and type of information that you provide to us when using our website.

Our legal basis for collecting and processing Personal Data
Our legal basis for collecting and processing your PD when you buy our products or services is based on the fact that it is necessary for the performance of a contract or to take steps to enter into a contract. As part of our service, we will send you regular newsletters and updates which are relevant to you and your professional development.

Our legal basis for collecting and processing your PD when you sign up for our newsletter and information about our products and services through our website opt-in forms (rather than after you purchase our products or services) is based on consent.

If you provide your email address to us in the course of negotiating a purchase of our products, and you do not opt-out of receiving marketing emails about our products and services, then we may send these to you on the basis that it is in our legitimate interests to do so, and such interests are not outweighed by your rights and freedoms.

Our legal basis for collecting and processing your PD in all other manners and for all other reasons is on the basis that it is in our legitimate interests to do so, and such interests are not outweighed by your rights and freedoms.

What happens if you don’t give us your PD
If you do not provide us with enough PD, we may not be able to provide you with all our products and services. However, you can access and use any other parts of our website without giving us your PD.

We collect your PD in the following ways:

Automatic information
We automatically receive information from your web browser or mobile device. This information includes the name of the website from which you entered our website, if any, as well as the name of the website you’ll visit when you leave our website. This information may also include the IP address of your computer/the proxy server you use to access the Internet, your Internet service provider’s name, your web browser type, the type of mobile device, your computer operating system, and data about your browsing activity when using our website. We use all this information to analyse trends among our users to help improve our website.
When entering and using our website
When you enter and use our website and agree to accept cookies, some of these cookies may contain your PD.
At user and member registration
When you register as a user or member, we collect your name, email address, home address, billing address, telephone number, occupation, date of birth, gender and other information listed.
When buying products or services
We use Event Calendar and Eventbrite for our event advertising and checkout, WordPress and HubSpot for our membership service and Stripe for payment processing, therefore personal information is stored on these servers that are in relation to our services. If you buy products or services from us through these third party websites, we collect your first and last name, email address, physical address, credit card or other payment information, phone number, and other information listed.
Website chat software or contact forms
Our website contains chat software or contact forms that enable visitors to communicate with us live online or offline by email. In some cases, visitors can communicate with us without becoming a member or buying our products and services. When you use our chat software or contact forms, we may collect some or all the following information: your email address, first name, last name, location, and any other information you willingly choose to provide to us. You should limit the information you provide to us that is only necessary to answer your questions.
Transaction data
Your details about payments to and from you and other details of products and services you have purchased from us.
Marketing and communications data
Your preferences concerning receiving marketing from us and your communication preferences.
Behavioural data
Inferred or assumed information relating to your behaviour and interests, based on your online activity. This is typically aggregated (in a manner that it will cease to constitute PD) and grouped into “segments”.
Technical data
Internet protocol (IP) address, device make and model, number of emails sent/received, domains searches for, internet traffic volume, apps installed on devices, data about log-ins (e.g., the time when a log-in occurs), browser type and version, time zone setting and city-level location (inferred from your IP address), browser plug-in types and versions, operating system and platform and other technology on the devices you or a member(s) of your family use to access this Service or use our products and services.
Profile data
Your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your PD but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate personal data to understand and improve our Service. However, if we combine or connect Aggregated Data with your PD so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

2. Our use of cookies
Our website uses cookies. A cookie is a small piece of data or a text file that is downloaded to your computer or mobile device when you access certain websites. Cookies may contain text that can be read by the web server that delivered the cookie to you. The text contained in the cookie generally consists of a sequence of letters and numbers that uniquely identifies your computer or mobile device; it may contain other information as well.

By agreeing to accept our use of cookies, you are giving us, and third parties we partner with, permission to place, store, and access some or all the cookies described below on your computer.

Strictly necessary cookies
These cookies are necessary for proper functioning of the website, such as displaying content, logging in, validating your session, responding to your request for services, and other functions. Most web browsers can be set to disable the use of cookies. However, if you disable these cookies, you may not be able to access features on our website correctly or at all.
Performance cookies
These cookies collect information about the use of the website, such as pages visited, traffic sources, users’ interests, content management, and other website measurements.
Functional cookies
These cookies enable the website to remember a user’s choices – such as their language, user name, and other personal choices – while using the website. They can also be used to deliver services, such as letting a user make a blog post, listen to audio, or watch videos on the website.
Media cookies
These cookies can be used to improve a website’s performance and provide special features and content. They can be placed by third parties who provide services to us or by our company.
Advertising or targeting cookies
These cookies are usually placed and used by advertising companies to develop a profile of your browsing interests and serve advertisements on other websites that are related to your interests. You will see less advertising if you disable these cookies.
Session cookies
These cookies allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes, such as remembering what a user has put in their shopping cart as they browse a website. Session cookies also permit users to be recognised as they navigate a website so that any item or page changes they make are remembered from page to page. Session cookies expire after a browser session; thus, they are not stored long term.
Persistent cookies
These cookies are stored on a user’s device in between browser sessions, which allows the user’s preferences or actions across a site (or, in some cases, across different sites) to be remembered. Persistent cookies may be used for a variety of purposes, including remembering users’ choices and preferences when using a website or to target advertising to them.

We may also use cookies for:

Identifying the areas of our website that you have visited
Personalising content that you see on our website
Our website analytics
Remarketing our products or services to you
Remembering your preferences, settings, and login details
Targeted advertising and serving ads relevant to your interests
Affiliate marketing
Allowing you to post comments
Allowing you to share content with social networks
Most web browsers can be set to disable the use of cookies. However, if you disable cookies, you may not be able to access features on our website correctly or at all.

Web beacons
We may also use a technology called web beacons to collect general information about your use of our website and your use of special promotions or newsletters. The information we collect by web beacons allows us to statistically monitor the number of people who open our emails. Web beacons also help us to understand the behaviour of our customers, members, and visitors.

Google Ad and Content Network Privacy Policy
Third-party vendors, including Google, use cookies to serve ads based on a user’s past visits to our website. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visits to our site and/or other sites on the Internet. Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting http://www.aboutads.info/choices/ For European users visit http://www.youronlinechoices.eu

Google Analytics Privacy Policy
Our website uses Google Analytics to collect information about the use of our website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit our website, what pages they visit, and what other websites they have used before coming to our website. We use the information we get from Google Analytics to analyze traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website. We have enabled Google Analytics advertising features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. Google Analytics collects only the IP address assigned to you on the date you visit our website, not your name or other identifying information. We do not combine the information collected using Google Analytics with PD. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. Google also uses specific identifiers to help collect information about the use of our website. For more information on how Google collects and processes your data, visit https://www.google.com/policies/privacy/partners/. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout

You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout

Facebook remarketing
Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet, and use that information to provide measurement services and target ads. With Facebook remarketing you may see our ads on Facebook after you have visited our website. For this to happen, Facebook uses a Custom Audience Pixel that is activated when a visitor lands on a webpage and a unique “cookie” is placed in their browser. Facebook lookalike audience targeting allows us to show ads on Facebook to people who are similar to those who have already visited or made a purchase from our website. To opt out of Facebook’s collection and use of information for ad targeting visit: https://www.facebook.com/help/568137493302217

Please note that we have no control over third party cookies. Third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be performance cookies or targeting cookies.

3. How your information is used
We will only use your PD for the purposes for which we collected it as listed below unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your PD for an unrelated purpose, we will update this Privacy Policy and we will explain the legal basis which allows us to do so.

What is our “legal basis” for processing your Personal Data?
In respect of each of the purposes for which we use your personal data, the GDPR requires us to ensure that we have a “legal basis” for that use. Most commonly, we will rely on one of the following legal bases:

Where we need to perform a contract we are about to enter into or have entered into with you (“Contractual Necessity”).
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests (“Legitimate Interests”). More detail about the specific legitimate interests pursued in respect of each Purpose we use your PD for is set out in the table below.
Where we need to comply with a legal or regulatory obligation (“Compliance with Law”).
Where we have your consent to do so.

We use the PD we receive from you to provide the Service on the basis of Contractual Necessity, including using the information to:

Send you an email newsletter with updates, information, events and special offers;
Provide our products and services you have requested or purchased from us;
Personalise and customise our content;
Make improvements to our website;
Contact you with updates to our website, products, and services;
Resolve problems and disputes;
Manage subscriptions on the Service, and provide access to the Service and its functionality;
Ensure that your device(s) are secured and you have the requisite protection;
Provide customer support;
Communicate with you through the chat function once you are registered as a client of ours; and
Provide any other elements of the Service to you.

When we communicate with you about our website, we will use the email address you provided when you registered as a member or user. We may also send you emails with promotional information about our website or offers from us or our affiliates unless you have opted out of receiving such information. You can change your contact preferences at any time through your account or by sending us an email with your request to: contact@alite.global